• We offer many exciting resident activities each month.  Each site has a Monthly Marketing/Retention Calendar with the activities planned out.  We do one large party/activity each quarter, Saturday brunch (at market properties each week), an Early Bird drawing and many other monthly activities based on the time of year such as coloring contests and holiday get-togethers.

• The Monthly Marketing/Retention Calendar is the bare minimum that each site does with most doing extra activities such as coloring contests, food drives, etc. This helps to keep APM sites consistent.

• Each community also offers free movie rentals.

Resident Renewal Program

• We look at renewals on a 30/60/90/120/150/180 day from expiration schedule.

• Our goals for each month are as follows:

• 30 Day = 65%
• 60 Day = 55%
• 90 Day = 45%
• 120 Day = 30%
• 150 Day = 20%
• 180 Day = 10%

• Renewals are part of the RSCF packet on the last Monday of each month. At this time pricing and specials are determined and approved based on number of renewals in month, floorplans available and total exposure.

• Site:

• Each site turns in a Daily Site Report by 6pm each day. This report is a compilation of many reports all relating to the operations of the property.

• Reports are for the Regional Manager as well as APM upper management to understand what went on during the day starting with the manager arriving, the property walk, maintenance meeting, leasing meeting and daily goals. Call and walk-in traffic is tracked based on advertising source and rentals on the Occupancy Report. Some of the other reports in the file include: Vacant Turnboard, Delinquency Report, Renewal Report, Garage Report and Market Survey.

•Reports are reviewed first thing in the morning by all Regional Managers and upper management.

Regional Review:

• The Regional Manager does an inspection of their properties once a month. They review these inspections in two parts:

• Physical – They review the aspect of the property. The grounds, clubhouse, signage, vacant units and garages.

• Audit – Reports are reviewed, resident files, prospect files, accounting files and vendor files.

• Renewals are part of the RSCF packet on the last Monday of each month. At this time pricing and specials are determined and approved based on number of renewals in month, floorplans available and total exposure.

• To be hired by APMI, each new employee must complete a background check and drug test.

• Staff training begins on day one. Each job description comes with a two week -30 day training packet that must be completed and signed off on by the new employee and supervisor. There is a test at the end of the training.

• Each new employee receives a 30 day evaluation.

• Each employee receives a review quarterly.

• There is a standard tour that all APM site employees follow to be consistent.

• In addition, in depth leasing training is taught by the Sales Manager during each site visit or over the phone using Power Point visuals and actual prospect calls for critiquing and quality control.

• There is a random phone shop and email shop at each site monthly to ensure APMI standard is upheld.

• There is also a quarterly e-mail, phone and in-person shop at each APMI community.

APMI’s dress code policy:

• Office Staff Men:

• Business suits are required in solid color or pin stripe.
• Tie is mandatory
• Dress shirt
• Belt
• Socks
• Dress shoes free from scuffs
• Name tag is to be worn at all times
• No – hats, sunglasses, dyeing of hair (must look natural, long hair, piercings or tattoos.

• Office Staff Women:

• Business suits are required in solid color or pin stripe.
• Short sleeved or long sleeved blouse, no animal print.
• Camisole must be worn under shirt.
• Conservative low-heeled pump no more that 2 ½'' and free from scuffs.
• Name tag is to be worn at all times
• No – hats, sunglasses, dyeing of hair (must look natural), cotton t-shirts, sleeveless shirts; open toed shoes, sandals, piercings or tattoos.

• The Regional Manager works with the Manager to set up a Business Plan each quarter taking occupancy goals, upcoming renewals, staffing and the market into consideration.

• In addition there are three objectives set up per property, financial goals, cost-cutting goals and marketing goals.

• At the beginning of each quarter, the Regional Manager sits down with the Site Manager and reviews the Business Plan and both sign the document agreeing to the goals set fourth.

• The rental/renewal goals are posted at each site in a highly visual location for all staff so that clear and concise goals are viewed daily and are used by the Site Manager for daily team meetings.

• The bonus program for staff is tied to meeting and exceeding these goals.

Customer service is an integral part of our job and should not be seen as an extension of it. A company's most vital asset is its customers. Without them, we would not and could not exist in business. When we satisfy our customers, they not only help us grow by continuing to do business with us, but recommend us to friends, family and associates.

APMI's 7 Steps of Customer Service

1) We smile and say “HELLO!" to every person we come in contact with.
2) We listen to our customers needs.
3) We deal with any complaints.
4) We are helpful - even if there’s no immediate profit in it.
5) We train our staff to ALWAYS be friendly, courteous, and knowledgeable.
6) We take the extra step to ensure a positive experience.
7) We follow-up.